The store was a madhouse and I was one Furby away from the possibility of a rap sheet. The irony of the situation, I didn’t even want a Furby. I wanted out of that store. I wanted to be in my PJs, with a cup of cocoa, sitting in the comfort of my cozy house. But I wasn’t.
No. I was in retail hell. The problem was that I had heard too many horror stories about online hackers from my mother-in-law (who, might I add, has way too much time to peruse the internet for said horror stories), and I had conceded to holiday shopping with her instead of online in the wake of those stories. However, at that moment, in the midst of the Furby fury, I almost didn’t care about any horrors online shopping might bring. After all, in our world of online banking, PayPal and eBay, someone had to be shopping safely online. Right? Read more
I held my breath as I heard the footsteps slowly creek across the floor just beyond the only thing separating me from my hunter. Part of me wanted to close my eyes, thinking if I couldn’t see what might happen next, it wouldn’t happen. Part wanted to peer through the crack of the closet door in order to be prepared if my fate was to be found. I did neither. I was afraid to move. Afraid I would give myself away. Even the slightest squeak of the floor beneath me might mean my doom.
When the footsteps seemed to have moved on, I made a mental note of which direction they had gone. I carefully reached out and turned the door knob as I mentally played over my escape to safety. Slowly, I pushed the door open and stepped into the hallway, only to be met by a shadowed figure waiting for me. He didn’t hesitate to move quickly.
“Tag. You’re it.”
I thought I had been so careful. I thought I had covered my bases. But he was clever. He knew what he was after and he was biding his time, waiting for his window of opportunity. And he found it.
Being online these days is much the same way. We think we are being careful. We think we are protecting ourselves, but most of us aren’t even aware of what it is hackers are after or what their methods are for getting what they want. Well, knowledge is power. It’s time to up the voltage. Read more
It’s kind of a generally understood rule among many internet marketers that most of their sales are going to come on weeknights right after dinner time. Some even call it the “guilty hour.”
Take Mindy, for example. She’s not too different from any other working woman in her 40s – her days are full of stress and staring at spreadsheets, and her evenings are chaotic, making sure kids are where they need to be and fed. Once it all calms down and she’s full, she plops down on the couch with a glass of wine and her iPad. And she looks for things to make it all better.
More than once this has led her to sites promising magic diet pills, EXTREME WEIGHT LOSS, and life-changing supplements. She’s drawn in by those big, promising headlines, but it’s the photos that seal the deal for her. She sees the beautiful women in bikinis, the stunning “before and after” shots, the doctor seemingly nodding his approval. The Dr. Oz screenshot is especially useful during the guilty hour.
Despite being educated and intelligent, Mindy has been taken for a ride every time. It’s because she’s walking into a system designed to hold her hand in a quick sprint toward a purchase. It isn’t a magic trick, but the way many e-Commerce sites get people like her to buy is a bit of sleight of hand. Read more